FOR IMMEDIATE RELEASE
Big Belly Burger® Confirms Commitment to Quality and Operational Excellence Amid Delivery System Rollout
Metropolis, DE USA; October 3, 2025
Big Belly Burger®, the favorite destination for unapologetically indulgent food, today issued a statement in response to customer feedback regarding the newly implemented “Our Kitchen To Door HotRoute System”™ and its technology partner, LuthorCorp®.
A Focus on the Customer Experience
Big Belly Burger’s sole mission is to deliver the highest quality, hottest, and freshest food possible. The HotRoute System, which was developed, tested, and contracted by our teams in Q2 (June 14th), represents the industry’s most advanced solution for maintaining food temperature and speed during transit.
“We understand and respect the strong public sentiment expressed on social media,” said Yates McAndreeson, Vice President of Operations for Big Belly Burger. “We want our customers to know that this technology was chosen months ago based purely on its objective, measurable performance: it is simply the best system available to ensure your Belly Beast, Bacon Belly, Onion Rings of Glory or any other of our signature menu items arrive perfect every time.”
Separating Technology from Leadership
The HotRoute System is a logistics platform created by the thousands of dedicated engineers and technicians within the LuthorCorp Logistics Division. Big Belly Burger’s partnership is with this technology and workforce. The success of the system and the livelihoods of these working professionals should be judged on their merit and results.
We believe that judging a large corporation’s technology and thousands of employees based on the actions of a single, non-operational leader, especially when our contract and integration predate recent events, would be a disservice to the hardworking engineers and, critically, would compromise the quality of food we deliver to all our customers. Terminating this superior system is simply not a viable option for maintaining our quality commitment.
Unwavering Assurance
Big Belly Burger confirms that the data shared with the HotRoute System is strictly limited to logistics and route optimization, secured by industry-leading encryption. No customer personal data is shared, and all financial transactions are handled by Big Belly Burger’s dedicated internal systems.
We stand by our commitment to operational continuity and the superior customer experience the HotRoute System provides. We thank our customers for their passionate feedback and look forward to earning their trust back through the unrivaled quality and speed of our food.
About Big Belly Burger
Big Belly Burger® is a leading quick-service restaurant (QSR) brand recognized for its commitment to product quality and maximizing customer value. We operate with a strategic focus on operational excellence, ensuring a consistent, premium culinary experience across all touchpoints.
Media Contact:
Carol Shrader Chief Communications Officer press@bigbellyburger.site